Coronavirus and social media

The way that news is propagated to the public has changed.

Before social media

Before social media, important government announcements in Australia were efficiently transmitted via:

  • two newspapers in each city; and
  • five television channels in each city.

The situation now

Now, a large proportion of the public’s primary source of news is via social media channels. News-related posts are mixed in amongst posts about cats and selfies.

This makes it more difficult during crisis situations for government to communicate a consistent message to the public. There is no consistent timing for social media posts to appear in a user’s feed, so it can happen that news stories can be out of sequence in a user’s news feed, resulting in misinformation and confusion.

What needs to happen?

In future, government should legislate so that in a crisis:

  • Government posts are mandated as highest priority across the main social media used in Australia; and
  • Mandated SMS text messaging should be used for official government information.